Simone Perele Will Have You Seeing Red

Simone Perele's latest fashion collection, Divine, has arrived at Bellefleur. Perfect for Spring, this pop of red will lift your mood on the dreariest rainy day. The art-deco details include a rhinestone bar between cups and gathered material that pleats and flatters on the sides. It is soft and gorgeous- the perfect Valentine's gift for yourself! 

In stock now.

Bra $115 Thong $50 Suspender belt (not shown) $90

Love Circus by Aubade

Aubade has outdone themselves this time. The new Love Circus is so beautiful, I can't stop staring at it! The embroidered floral print bra has elements of polka dots and lurex running through it. The deep blues and purples will flatter any skin tone, while the beautiful demi cup rounds the breast to perfection. This collection is pure art!

In stock now at Bellefleur. Bra $129 Thong $75 Short $109

The Essentials on Video!

If you have ever wondered what you are missing from your lingerie wardrobe, watch this! Discover the 10 Essential Pieces of Lingerie that every girl should own- video style! Yes, there is a model included:)
Enjoy!
xo
Jen

CLO Intimo Arrives at Bellefleur

Welcome CLO Intimo, the newest line to arrive at  Bellefleur. CLO is all hand made in Columbia, specializing in soft, wearable lace shorts and sheer, sexy mesh soft bras. CLO lingerie is the kind you can sleep in, then throw some clothes over and go out for coffee. Wearable, adorable, affordable. Ask for CLO next time you visit Bellefleur!

The 10 Lingerie Essentials Every Girl Should Own

It's not rocket science, but you would be surprised by how many lovely ladies don't have the appropriate undergarments to make it through the four seasons. If you stock your lingerie drawer with these items, you will never have a situation where you don't have the right thing to wear "under there".

1 Nude t-shirt bra: As much as I love to berate people for overusing this item, it is a must. The nude contour-cup bra will disappear under everything white and light.

2 Convertible/Strapless bra: Please, remove your straps if they are nude and don't need to be on display. Show off your blouse/shirt, instead. That is how God wants it. She told me.

3 Black lace bra & matching panty: This is the little black dress of your lingerie drawer; you will always find a need to pull it out and put it on--be it a date, an interview or a trip to the market. (feng shui that lingerie, baby!) The rule is to keep it sheer and lacy.

4 Date night bra & panty set: Think colorful, think details, think ornate. Do not wear padding on the 3rd date. The padding is not what he is after. Trust me.

5 Nude microfiber thong: Commando makes the BEST microfiber, invisible thong. You can wear it under almost anything. White maxi dress, white shorts, paper thin trousers--YES YOU CAN!

6 Camisole: Have a snug-fitting cami on hand to layer under anything that is see-through, too short, or when too much cleavage is showing up at the wrong time.

7 Hosiery - black tights & sheer hosiery: You should own a pair of black tights (duh) and a pair of sheer, preferably nude, hosiery. If you can't stand nude hosiery, buy nude fishnets, or nude thigh-highs with seams up the back to feel a little more va-va-va-voom.

8 Bias cut slip/chemise: This is a must have to throw on under transparent dresses in the summer. This piece will also make the perfect nighty for sleepovers--"What, this old thing? Yep, that's just how I roll...."

9 Shapewear/control device: Keep a pair of Spanx or control-tops on hand in case you buy something clingy and don't want to show off all the junk in your trunk, muffin-top, etc.

10 Robe: People, do not wear your sweatshirt 'round the house. Wear a robe. It is classier! You can find lots of kimono-style robes that have shorter sleeves so you can still cook, type and drink wine without dipping your sleeves in anything.

I will have the webinar of this lesson up shortly for those of you who prefer a good talkin' to online. Till then!

PS This list is from my book Underneath It All, a girl's guide to buying, wearing and loving lingerie. Check it out!

I Love You Man and Dude Don't Buy THAT!

I have to admit something: I have a crush on my (collective) male customers. I love that my boys chat with me about their gal's habits (good and bad), share with me that they are trying for baby #2 (yay!!)--or that, due to baby #2, the mrs. isn't showing any love. Sigh. I love you guys!


I am here for you all to guide you in making the RIGHT selection for the right occasion. For example, I recently had a young man enlist me for help choosing lingerie for his wife-to-be. He thought lingerie would make a nice wedding present. So, upon going down the list of his wants, her needs, etc. it came out that this was his first lingerie purchase for her (awesome!). Then it came out that he wanted a nips-out bra (not awesome!). Here is the deal, dudes, if you are making your very first lingerie purchase for your lady, do not buy anything that is 1) slutty or 2) kinky. Now, there is absolutely nothing wrong with slutty or kinky lingerie--if that is your thing, go for it! However, if this is your first gift of undergarments, you want to relay a level of adoration and respect for your sweetie, not hoochy mama slash stripper fantasy.


So, here is the truth. Buy her something classy and sexy. You can find lots of beautiful, lacey, sheer numbers that will delight you both. Better to be safe than sorry (seriously) when giving the gift of lingerie.

For y'all working on baby #2 (or 3), it is an entirely different story. You can be as creative as you want to be, with my full support.


PS Did you know that Bellefleur offers personal shopping via phone? You nab her sizes, ring us 206-545-0222, we pick and ship. She will swoon and give you a fashion show. We will give you all the credit!



xox


Jen

Sexless in Seattle?

The weather isn't the only thing dreary this month--Seattle is currently in the midst of a big ol' dry spell. Yep, I said it. Sexless in Seattle should be our new slogan. While I may lack scientific proof of my assertion, I have enough data to tell me that the locals aren't getting much action these days. My unscientific proof:

1. My friends are all in dry spells. The recent chat with girlfriends is extremely, well, rated-G. Our sig. others? Well, they would rather play "Angry Birds" on their iPhone in bed. We got no game!

2. The shop (Bellefleur) is Slow (with a capital S). Around comes April every year, and the sexy-lingerie sales dry up. What are we selling? T-shirt bras. Nude stuff. No matching sets. No garter belts. Nope, just the basics. No spring lovin' round these parts!

I have a couple theories as to why this happens each year in April. Maybe it is "tax season" stressing us all out? Something about a looming deadline takes the fun out of spontaneous sexy-time. Or the completely bi-polar and unreliable weather that throws us from depression and pulling out our vitamin D drops to downright hysteria when the sun comes out. Should I wear flip-flops or my puffy coat? Or both? Sigh...

Regardless of the reasons WHY we are in a down cycle in the boudoir, we are. Normally I would suggest a hot bath, a hotter date, and some smokin' lingerie--but I have to be honest, my mojo is on vacation until May 1. And let me tell you, May can not get here soon enough!

So just chill, and know that it's okay to spend an extra 20 minutes brushing your teeth, hoping he falls asleep. And don't worry if he decides to stay up watching a 3 year old re-run of Mythbusters instead of coming to bed with you. Enjoy your down time, and I will see you next month!

xox
Jen

Spring Clean your Lingerie Drawer

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Thank you to Margaret Shrum, Creator of The Lingerie Diet, for the following reminder to Spring Clean!


When is the last time you went through your lingerie drawers? Lingerie is an essential part of our wardrobe, and as with anything, planning and proper care can increase the longevity of your investment. Taking time to review, replace and develop a lingerie wardrobe can enhance your figure, simplify getting dressed each morning and enable you to look your best.
Begin by taking an inventory of what you currently own about every six months and get rid of items that don't fit or flatter your shape as well as items that are worn or stretched out.
Based on your lifestyle, consider what types of bras, underwear, shape-wear and slips you may need, plus consider treating yourself to items that you feel beautiful wearing for special occasions or everyday if that is your style. A good rule of thumb is to own at least a weeks worth of daily lingerie sets and an additional weeks worth of panties.
Take a moment to think about your current lingerie history and answer the following questions:
* What do you sleep in?
* What lingerie sizes are your currently wearing?
* What brands of lingerie do you currently wear?
* How many bras do you own?
* Do you tend to wear the same bra everyday or rotate your bras?
* Do you hand wash/ hang dry or use the washing machine/ dryer on your lingerie?
* How would you describe your personal style? Do you prefer thongs, briefs, boy-shorts?
* How does it make you feel when you wear beautiful lingerie?
* Do you tend to wear beautiful lingerie because it makes you feel good or for others?

Once you assess your current lingerie collection, you can make a shopping plan to continue building your lingerie wardrobe on a regular basis.

Check out Margaret's Ebook, Secrets of the Lingerie Diet here.
Celebrating You,
Margaret Shrum
Creator of The Lingerie Diet and the Free Circle Community

Jen on New Day Northwest

Jen and her visit with Margaret Larsen on New Day Northwest. Jen is schooling Margaret in the ways of lingerie procurement!

In case you missed it last week, the segment will re-air this Friday, February 11th.

Why I Love Valentine's Day

Those who know me aren't surprised that I love Valentine's Day, or any celebratory day for that matter. Life is short, why not live it up? I don't subscribe to the "Hallmark Holiday" bitterness that some do. I enjoy any excuse to celebrate and rejoice at life, and LOVE!

It doesn't hurt that my husband and I have a track-record for Valentine's Day romance. When we were first dating, he made the first Valentine's Day we spent together extra-special. He had been travelling through Europe, and decided to sneak home early to surprise me. The morning of Valentine's day I awoke to a trail of chocolate Kisses that led in to my powder room. In the bathroom, I found roses EVERYWHERE. On the counter was a card that read "Now that I have showered you with flowers, and kissed the ground you walk on, will you be my Valentine?" Sigh... still the most romantic moment, to date, in my life.

I have to admit that I also became engaged to Ryan on Valentine's Day. After a lovely day of shopping (he bought me lingerie!) we sat down to eat at a delicious, casual restaurant in Le Marais district. After dinner Ryan suggested a walk, which was a chilly one due to the cool February evening in Paris. Ryan proposed to me right over the Seine on Napolean's bridge, overlooking Notre Dame, the smell of warm chestnuts in the air. How could I say no?

Pretty romantic, n'est pas? Valentine's day is all good for me, and I hope it is for you, too! Life is all about making the best memories--I hope you make some good ones this February 14th!

xoxo

Jen

Tip 13 of 20 Feng Shui Your Lingerie

Dress for the love life you want, not the love life you have.

If you are single and want a date, wear your best lingerie each and every time you leave the house. You will send subliminal signals out in to "the universe"--watch what happens! If you are in a relationship and want more affection, pay more attention to your underwear. Warning: You may start attracting those other than your partner!

20 Tips in 20 Days! Follow Bellefleur's Blog this Month!

Fresh back from the Dream It! Launch It! Live it! Conference, I feel inspired to share some pearls of wisdom. Follow Bellefleur's Blog this month for some sexy and soulful tips on how to make each day fabulous!

October in Fremont!

October represents two things in Fremont.
1. Halloween! Costumes are now IN STOCK! Get in here to peruse our flapper and naughty-nurse costumes! They won't last long!

2. Fall Fashion! The Center of the Universe and Pink Pagoda Style host a fall fashion party, complete with fashion show, make-overs, give-aways and more! Thanks to Pink Pagoda Style (http://www.pinkpagodastyle.com/) we can all celebrate Fall Fashion together, while shopping and enjoying free goodies. You must RSVP for event, which is October 10th from 3-7pm. Email names of those attending to kim@pinkpagodastyle.com or find her on Facebook events.

New bamboo loungewear & yoga wear

Introducing Spree - an environmentally friendly and oh, so heavenly-soft way to enjoy your loungewear! Check out the new cami and tap set (around $60) or the new uber-comfy bamboo nighty (in black $45) and matching robe ($75).

We also have fresh yoga arrivals, as we dabble in activewear.

Don't worry- we haven't forgotten the sexy stuff. Our newest arrival from Maison Close proves quite provocative ($85 for set).

Bra intervention via Facebook

I have recently been chatting up an old friend from high school on Facebook. She really wanted a copy of Underneath It All, so I sent her one. The messages that ensued from there are hilarious.

Her: I read your bra life expectancy. omg, I keep them till they dirty and shredding, how sad is that. And how sad is that I don't have any matching anything. This book is inspiring me…

Me: I tell her she really needs to get a bra fitting and get some new bras. She decides to sort out what she has.

Her: Okay, I am left with 3 bras: a sports bra with a hole, my racerback and a black bra that fits too tight. Oops, make that 4, I have a hand me down from my husband's Aunt which I put an extra extension on to try to make it work. My left boob overflows…

Me: I tell her to destroy her bra with the hole in it. I don’t specify how.

Her: Done, literally just threw it in the wood stove, never burned a bra before, it really got going I had to damper down the stove.

While my good friend from years past (I won’t mention how many years) is on the road to recovery, I know that lots of you need bra or underwear interventions yourself. I would love to hear your stories about the good, bad and ugly parts of your lingerie wardrobe. Malfunctions, successful purchases or scenarios. Anything. Email them to me: jennifer@bellefleurlingerie.com. Let me know if I can post them in the blog and whether or not I should use your name.

xo Jen