Kinky meets Sexy, they both know Maison Close

Sometimes, being hard-t0-get is not the way to go. Our new brand, Maison Close, is the opposite of subtle. MC says "Come hither..." and further, "you can't resist me". If you want your man to be putty in your hands, this is the way to go. I am ordering it for myself. Kinky and sophisticated--who knew?

We Moved!! And other great lingerie joys....

We moved! 17 hours of blood, sweat and tears later, Bellefleur is now open at its new location: 3504 Fremont Place North, next to Bliss. We are still decorating and perfecting the layout, please come down and check out the new digs!! Our grand opening party will be in June--stay tuned. You won't want to miss out!

Other lingerie joys: We just received a new shipment from Luxe Junkie--the ultimate, most soft cami and half cami you can imagine. It is all about layering, comfort and style. The tops start at $18, so come check them out! Images to follow...

See you soon!!

Bellefleur is MOVING!

Bellefleur is movin' on up--the street! Come mid-May, you can find all of your lingerie goodies at Bellefleur's new LARGER location! We are taking over the former Private Screening space (they went online) next to Bliss at 3504 Fremont Place N. NO the parking isn't any better, but the shop is more spacious and will allow us to carry more in-demand items such as additional basic bras and swimwear!

Meanwhile, come in to our current location this month to stock up on Hanky Panky thongs and those eminent bridal-shower gifts!

Stay tuned for more info.

Lingerie, a make-over story

I love my customers. My favorite thing to do is outfit someone with an entire new lingerie wardrobe, or to fit a customer in to their perfect bra size. I love watching lovely ladies become more and more confident with each "outfit" they model. It's FUN and rewarding. Here is a story from a new customer, we will call her Andy. My notes are in blue.

"My husband gave me a gift certificate to Bellefleur for Valentine's Day. I was very nervous about going to a lingerie boutique (she told me she cried when he gave her the gift cert). My body has changed over the years, and I had to confront my negative self image. I pictured myself in the dressing room in tears, unable to find anything to make me look attractive.
Then, I read your book (Underneath It All!!). The information on body types and suggestions for styles to flatter each gave me the confidence to venture in to Bellefleur. Within minutes, you had me at ease. You kept handing me different fun things to try. The whole experience was very enjoyable (she was in the shop for nearly 3 hours, trying on everything from basic t-shirt bras to sexy, dress up babydolls!).

I now consider my lingerie an integral part of every outfit (good!). Whether I am dressed casually or for work, I have something pretty and matching on "underneath it all"! (thanks for the plug!)
-Andy, my new customer and lingerie enthusiast!

Lingerie Retailer Gets 'Underneath It All' With How-To Book - Fashion Designer, Manufacturer and Showroom Profiles | California Apparel News

Check it out! Best article ever by Rhea Cortado Lingerie Retailer Gets 'Underneath It All' With How-To Book - Fashion Designer, Manufacturer and Showroom Profiles | California Apparel News

InStyle and People, woo hoo!!

Bonjour lingerie enthusiasts,

I just had to share my mention in February's InStyle magazine! Page 118, Clean Thoughts. Yep, the fashion bible used moi (und UIA book) as a source!

Also, not to toot my own horn, but Bellefleur was in the latest issue of People magazine (Style Watch). They touted our Panty of the Month program! We are famous!

Cheers to a very exciting 2010!

Kisses,

Jen

Bra intervention via Facebook

I have recently been chatting up an old friend from high school on Facebook. She really wanted a copy of Underneath It All, so I sent her one. The messages that ensued from there are hilarious.

Her: I read your bra life expectancy. omg, I keep them till they dirty and shredding, how sad is that. And how sad is that I don't have any matching anything. This book is inspiring me…

Me: I tell her she really needs to get a bra fitting and get some new bras. She decides to sort out what she has.

Her: Okay, I am left with 3 bras: a sports bra with a hole, my racerback and a black bra that fits too tight. Oops, make that 4, I have a hand me down from my husband's Aunt which I put an extra extension on to try to make it work. My left boob overflows…

Me: I tell her to destroy her bra with the hole in it. I don’t specify how.

Her: Done, literally just threw it in the wood stove, never burned a bra before, it really got going I had to damper down the stove.

While my good friend from years past (I won’t mention how many years) is on the road to recovery, I know that lots of you need bra or underwear interventions yourself. I would love to hear your stories about the good, bad and ugly parts of your lingerie wardrobe. Malfunctions, successful purchases or scenarios. Anything. Email them to me: jennifer@bellefleurlingerie.com. Let me know if I can post them in the blog and whether or not I should use your name.

xo Jen